{"id":724,"date":"2024-05-30T16:44:55","date_gmt":"2024-05-30T14:44:55","guid":{"rendered":"https:\/\/evenements.infopro-digital.com\/argus\/actu-formations\/?p=724"},"modified":"2024-06-05T14:13:28","modified_gmt":"2024-06-05T12:13:28","slug":"replay-webinaire-du-social-selling-a-la-fidelisation-une-histoire-de-marketing","status":"publish","type":"post","link":"https:\/\/evenements.infopro-digital.com\/argus\/actu-formations\/2024\/05\/30\/replay-webinaire-du-social-selling-a-la-fidelisation-une-histoire-de-marketing\/","title":{"rendered":"[Replay webinaire] Du social selling \u00e0 la fid\u00e9lisation : une histoire de marketing"},"content":{"rendered":"<div  class=\"strate alignfull has-background-color-opacity-100\" style=\" background-position: 50% 50%;\"><div class=\"centrage\">\n\n<p class=\"has-text-align-left\">Replay du webinaire du 30 mai 2024<\/p>\n\n\n\n<p>Le social selling porte bien mal son nom : son objectif n\u2019est pas de vendre des produits sur les r\u00e9seaux sociaux mais de mener un travail d\u2019influence et de fid\u00e9lisation aupr\u00e8s d\u2019une audience au sein de laquelle se trouvent les cibles prioritaires. Un outil formidable pour capter les leads et contribuer \u00e0 la conversion client\u2026 \u00e0 la condition d\u2019adopter une d\u00e9marche marketing rigoureuse !<\/p>\n\n\n\n<p>C\u2019est ce que nous avons abord\u00e9 lors de ce webinaire le 30 mai 2024 \u00e0 11h30 avec Pascal Drouglazet, Pr\u00e9sident d\u2019Acc\u00e8s Direct Sant\u00e9.<\/p>\n\n\n\n<p>Sont notamment abord\u00e9s :<\/p>\n\n\n\n<p>&#8211; Les causes majeures de l\u2019\u00e9chec d\u2019une politique de social selling<\/p>\n\n\n\n<p>&#8211; Une d\u00e9marche complexe entre le Personal Branding et le Brand Content<\/p>\n\n\n\n<p>&#8211; La fid\u00e9lisation et les trois temps de l\u2019engagement client<\/p>\n\n\n\n<p class=\"has-text-align-center\">? Vous souhaitez approfondir le sujet ?<\/p>\n\n\n\n<p class=\"has-text-align-center\">D\u00e9couvrez la formation \u00ab\u00a0<a href=\"https:\/\/evenements.infopro-digital.com\/argus\/formation-strategie-de-fidelisation-dans-l-assurance-p-439\"><strong>Strat\u00e9gie de fid\u00e9lisation dans l&rsquo;assurance<\/strong><\/a>\u00ab\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinaire  : Du social selling \u00e0 la fid\u00e9lisation   une histoire de marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/YPBY180PHok?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u00c0 bient\u00f4t pour de nouveaux webinaires d\u2019actualit\u00e9&nbsp;!<\/p>\n\n\n\n<p class=\"has-text-align-center\">Retrouvez tous les replays de nos webinaires sur notre cha\u00eene YouTube<a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UC-mYpxoujOTYFlatviDKSNg\" target=\"_blank\"> ici<\/a><\/p>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"custom_priority":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.9 - 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